July 19, 2026
It’s Sunday, July 19th and it’s time for me to talk about the stick in my craw. And today the stick is Content Converters and “Trends.”
I hate “Trends” and the Content Converters that start them. Seriously. I despise the whole thing so much. Let’s break down this process.
Someone smart has a good idea for social media, which often times is hilarious. The smart person spends the time thinking about it and then executing on it. And the idea succeeds and people love it. And it’s so loved by the people that the Content Converters get involved. You see, the Content Converter does not have his own original ideas or concepts. He has no imagination. No. But he has the smart person’s idea and the best that he can do is convert (steal) the executed idea. So that is what he does and thus, a Trend is born.
As an aside, nobody thinks it is actually funny, cool, interesting, unique or otherwise when they see a Content Converter engaging in a Trend. It’s tired and old and uninteresting.
And that stick gets in the craw.
